If you’re looking to sell products online, you don’t need to reinvent the wheel. White label products offer a simple, low-investment starting point for anyone looking to start an online store and dip their toes in the world of eCommerce.
To differentiate yourself from the competition, you can take these generic, white label products and make minor customisations to them. You then benefit from the pricing of a standardized manufacturing process, but end up with a (semi) custom product.
One of our clients imported a generic piece of gym equipment, added a small bolt with a rubber foot to make it easier to attach to other equipment, and boom, they had a customised product to sell to their customers.
Perhaps you’re looking to import olympic weight plates for your online home gym equipment store. You could go with yellow, blue, red, green, and black like everyone else. Or, you could make your weight plates look like Viking shields? Or dinner plates?
Packaging is another undervalued area where you can get creative. If your competitor’s male grooming product comes in a plastic case, and yours comes in an organic, recyclable hemp case, you might have just bit off a slice of the market that had been left untapped.
The point is, don’t underestimate the power of a few smart tweaks to set yourself apart from the competition. For more info on White Label Sourcing, check out
this post over on the Epic blog.
