Import quality products from reputable suppliers
If you’re looking to build a successful eCommerce business, you need to build a reputable brand. And nothing kills a brand like poor quality products. Many startups that enter into competitive markets think they need to undercut the pricing of their competition to make their mark. Not true. Consumer product markets are flooded with low-quality options from China, and there is often an opportunity to take a generic product and enter the market with a high-quality alternative, with a mid-range price point. You see this happening in the consumer electronics industry with brands like KZ, which make very high-quality headphones without the high price tag.
Brands like KZ have helped develop the Chinese Hi-Fi market. High quality, affordable price
Taking some time to find the right suppliers and working with them to produce products that align with your brand, and that your customers will love, is at the heart of what we do with our clients at Epic Sourcing. And it’s a strategy that your business can employ too. So forget about importing the world's cheapest, flimsiest toothbrush, and source a recyclable, ergonomic, sustainably sourced tooth-brush instead.